About Onward

Hiring a roofer is scary. We made it safe.

A new roof costs a lot, and it's hard to know who to trust. So we do the hard part for you — we check every roofer, send your info to only a few good ones, and stand behind the work.

Onward is a trust-first local roofing marketplace. We match you — for free — with a few checked, insured, and guaranteed local roofers. We send your info to only a few vetted pros, and we never sell it. No spam, no scams, no pressure. You get a fair price and a roof done right.

A homeowner worried about a leaking roof in their living room
Why we exist

Why is finding a roofer so hard?

Most lead sites sell your number to whoever pays. Then your phone rings off the hook. Smooth-talking storm-chasers knock on your door. The real price stays hidden until it's too late. We built Onward to fix all of that.

No phone spam from a sold-off list
No scams from storm-chasers
No hidden prices — see a fair range up front
See how Onward works
What we believe

What does Onward stand for?

Four simple things guide every match we make.

Trust comes first

We only send you roofers we'd hire for our own home. Every one is checked, licensed, and insured before they reach you.

Plain and human

No jargon. No fine print. We say things the way you'd say them — so you always know what you're getting.

You're the hero

This is your home and your money. We're just the guide. You stay in control and there's never any pressure to hire.

Backed by proof

Real licenses. Real insurance. Real reviews from finished jobs. And a written warranty so good work stays good.

The Onward Shield & The Onward Promise

How do we keep you safe?

The Onward Shield is our 6-point check — real license, insurance, background, written warranty, real reviews, and a yearly re-check. Nearly 1 in 3 roofers who apply don't make it in. And The Onward Promise stands behind the work: if a job goes sideways, our team steps in to make it right.

6-point check We never sell your info
See how we check
2.4M
Roofs matched
12000+
Vetted local pros
4.8★
From 12,740 homeowners
3
Roofers rejected (1 in 3)
Licensed & insured pros The Onward Shield 6-point check We never sell your info
FAQ

Frequently asked questions

Still have a question? Talk to our team →

Yes. Getting your quote and getting matched is always free. There is no pressure to hire. Roofers pay us only when we send them a good match, so it costs you nothing.
Local roofers pay us a small fee when we send them a good match. That keeps it free for you. We win only when you get a fair price and a job done right.
No. We never sell your info to a list. We send your details to only a few vetted local pros — not a crowd of cold-callers. You stay in control the whole time.
We match homeowners with vetted local roofers across the country. Tell us your ZIP and we will check for trusted pros near you.

Your roof can’t wait. Let’s get it done right.

Get matched with a trusted local pro today. Free. No pressure. Takes 60 seconds.

Free • No pressure • Licensed & insured pros

(888) 555-0147 Get my free quote