For roofing pros

Bad lead? You don't pay for it.

Wrong number, renter, out of your area, or no real job? Flag it and we credit it back — usually the same day. You only pay for real, exclusive homeowners.

The lead-credit guarantee means you never pay for a junk lead. If a lead is a wrong number, a renter, outside your service area, a duplicate, or clearly not a real roofing job, you flag it in your dashboard. We review it fast and credit it back — usually the same day. You only pay for real, exclusive homeowners.

What's covered

What qualifies for a credit?

Five plain reasons a lead gets credited back. No fine print, no runaround.

Bad lead Credited You get your money back
Wrong or disconnected number — there's no real person to reach
Renter, not the homeowner — they can't say yes to the job
Outside your service area — the roof is too far for you to take
Duplicate — the same homeowner already came to you
Clearly not a real roofing job — spam, a test, or a job you don't do
How fast

How fast do you get credited?

Usually the same day. Three quick steps — and you don't have to chase anyone.

  1. 01

    Flag it in your dashboard

    One click on the lead. Pick the reason — wrong number, renter, out of area, duplicate, or no real job. Done in seconds.

  2. 02

    We review it — automated

    Our system checks the flag fast. No long wait, no phone tag, no proving yourself over and over.

  3. 03

    Credit applied — usually same day

    The money goes straight back to your account, ready to spend on your next exclusive lead.

No cap on credits. You only ever pay for real, exclusive homeowners.

Apply to join
Why it matters

What does the guarantee protect?

Two things you can't afford to lose: your ad budget and your trust in the source.

Your ad budget

Every junk lead you'd pay for elsewhere is money gone. Here, that money comes back — so it goes toward leads that turn into real jobs.

Your trust

You stop second-guessing every lead. When you know bad ones get credited, you can spend with confidence and focus on closing the good ones.

The lead-credit guarantee

Pay for good leads, not junk

Flag a bad lead and we credit it back — usually the same day. No cap, no fine print. You only pay for real, exclusive homeowners at the same flat per-metro price.

Credit back on bad leads No cap on credits
See pricing

New here? See how exclusive leads work →

FAQ

Frequently asked questions

Want the numbers for your area? See per-metro pricing →

Flag it right in your dashboard with one click. Tell us why — wrong number, renter, out of area, or no real job. That is it. No long forms, no phone calls, no fight.
Our review is automated, so most credits land the same day you flag the lead. The credit goes straight back to your account, ready to spend on your next exclusive lead.
No cap. If a lead does not qualify, you get credited — every time. We make our money when you win real jobs, so we have no reason to keep you paying for junk.
A real homeowner with a real roof job who just says no, or who picks another pro, is not a bad lead — that is your job to close. We credit broken leads, not lost deals.

Pay for real jobs. Not junk.

Flag a bad lead, get a credit back — usually the same day. Join Onward and only pay for exclusive homeowners who are ready to roof.

Credit back on bad leads • No cap • No long contracts

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