Bad lead? You don't pay for it.
Wrong number, renter, out of your area, or no real job? Flag it and we credit it back — usually the same day. You only pay for real, exclusive homeowners.
The lead-credit guarantee means you never pay for a junk lead. If a lead is a wrong number, a renter, outside your service area, a duplicate, or clearly not a real roofing job, you flag it in your dashboard. We review it fast and credit it back — usually the same day. You only pay for real, exclusive homeowners.
What qualifies for a credit?
Five plain reasons a lead gets credited back. No fine print, no runaround.
| Bad lead | Credited You get your money back |
|---|---|
| Wrong or disconnected number — there's no real person to reach | |
| Renter, not the homeowner — they can't say yes to the job | |
| Outside your service area — the roof is too far for you to take | |
| Duplicate — the same homeowner already came to you | |
| Clearly not a real roofing job — spam, a test, or a job you don't do |
How fast do you get credited?
Usually the same day. Three quick steps — and you don't have to chase anyone.
- 01
Flag it in your dashboard
One click on the lead. Pick the reason — wrong number, renter, out of area, duplicate, or no real job. Done in seconds.
- 02
We review it — automated
Our system checks the flag fast. No long wait, no phone tag, no proving yourself over and over.
- 03
Credit applied — usually same day
The money goes straight back to your account, ready to spend on your next exclusive lead.
No cap on credits. You only ever pay for real, exclusive homeowners.
Apply to joinWhat does the guarantee protect?
Two things you can't afford to lose: your ad budget and your trust in the source.
Your ad budget
Every junk lead you'd pay for elsewhere is money gone. Here, that money comes back — so it goes toward leads that turn into real jobs.
Your trust
You stop second-guessing every lead. When you know bad ones get credited, you can spend with confidence and focus on closing the good ones.
Pay for good leads, not junk
Flag a bad lead and we credit it back — usually the same day. No cap, no fine print. You only pay for real, exclusive homeowners at the same flat per-metro price.
New here? See how exclusive leads work →

Pay for real jobs. Not junk.
Flag a bad lead, get a credit back — usually the same day. Join Onward and only pay for exclusive homeowners who are ready to roof.
Credit back on bad leads • No cap • No long contracts