Flooring brands
Flooring brands mostly differ by price band and warranty length rather than by fundamental quality. Installed vinyl plank prices in 2026 run about $2-$8 per square foot for Mohawk and Flooret, $3-$7 for NuCore, $3-$14 for Shaw, and $4-$16 for COREtec, and vinyl plank warranties across brands commonly run 5 to 20 years. Within a price band, the installer affects the outcome far more than the badge does.
Every major brand sells several tiers. Comparing "Brand A" to "Brand B" is meaningless - compare a specific product line to a specific product line, at the same wear layer and the same warranty term. A brand's entry line and its premium line can be separated by more than the gap between two different brands.
Installed price bands give you a rough sense of where each brand sits: Mohawk $2-$8/sq ft, Flooret $2-$8, NuCore $3-$7, Shaw $3-$14, COREtec $4-$16. Overlap is enormous, which is the point - brand alone does not determine your price.
Read the warranty rather than the warranty headline. Vinyl plank warranties run roughly 5 to 20 years depending on brand, and the exclusions, the pro-rating and the requirement to have used an approved installer and approved cleaning products are where claims are won and lost. We won't paraphrase any specific manufacturer's terms here - get the actual document for the actual product before you buy.
Store-exclusive brands are real products, usually made by the same manufacturers, sold under a retailer's label. The trade-off is that if you ever need matching material, you are tied to that retailer's supply chain.
Choosing flooring a brand
The judgement calls that decide the bill, before anyone quotes you.
- Compare product lines, not brands Same wear layer, same warranty term, same install method. Otherwise you're comparing nothing.
- Get the warranty document before purchase Ask for the PDF for that exact product. Salesroom summaries of warranty coverage are not the warranty.
- Check whether the warranty requires a certified installer Many do. Hiring outside that requirement can quietly cancel your coverage.
- Price bands overlap heavily With installed prices from $2 to $16 per square foot across the major vinyl brands, the badge is not your budget.
- Buy attic stock in the same order Especially for retailer-exclusive lines, where a discontinued product means no match at all.
All flooring brands
Brand Ranking 1
Best Flooring Brands
Brand Page 12
Shaw Floors
Mohawk Flooring
Armstrong Flooring
Bruce Hardwood
Pergo
Coretec
Lifeproof
Karndean
Daltile Floors
Mannington
TrafficMASTER
Floor and Decor
Where these figures come from
Sources last checked
- Fixr - Vinyl Plank Flooring Cost (brand installed price bands and warranty lengths) · retrieved 2026-07-26
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