Advertising Disclosure

How HomeMatchup makes money

HomeMatchup is free for homeowners. We make money when roofing pros pay us to be matched with homeowners who want a quote. That is our whole business - a fair match between a homeowner and a checked local pro.

Rankings are earned, not bought

A pro cannot pay to rank higher or to get a better review. Our "best roofers" lists and ratings are based on the checks in the verification standard we are building - license, insurance, warranty, reviews, and track record - not on who pays the most. When a link or listing is sponsored, we label it.

Our cost numbers

The prices in our cost guides come from public data (like the U.S. Bureau of Labor Statistics), industry reports, and manufacturer pricing. See how we calculate roofing costs and how we rank reviews.

Why this matters

Most lead sites hide how they work and sell your info to a crowd. We would rather tell you the truth: pros pay us, you don't, and our job is to send you to a pro you can trust. See how it works.