HomeMatchup
How we rank the best roofers.
Every city ranking is scored on the same transparent 100-point rubric — verifiable facts, not opinions, and never pay-to-rank. Here's exactly what we measure and why.
HomeMatchup ranks the best roofers in each city on a 100-point rubric built from eight verifiable factors: licensing and insurance (20), reviews and ratings (25), manufacturer certifications (15), years in business (10), warranty (10), BBB record (8), storm and insurance expertise (6), and responsiveness (6). The published score sets the order. No roofer can pay to rank higher.
The 100-point scoring rubric.
Every eligible roofer is scored on the same eight factors. Each point traces back to a source we can verify.
| Factor | Points | What we verify |
|---|---|---|
| Licensing & insurance | 20 | Active state contractor license (verified on the state board), general liability, and workers’ comp on file. This is also a hard gate — no valid license where one is required, no "Verified" badge. |
| Reviews & ratings | 25 | Google rating weighted by how positive it is, review volume, how recent the reviews are, and whether ratings hold up across Google and the BBB. |
| Manufacturer certifications | 15 | Top-tier credentials (GAF Master Elite, Owens Corning Platinum Preferred, CertainTeed SELECT ShingleMaster) verified on the manufacturer’s locator. Only ~2–3% of contractors hold one. |
| Years in business | 10 | A verifiable local track record — because a warranty is only as good as the company standing behind it. |
| Warranty offered | 10 | A written workmanship warranty (10+ years scores highest) on top of the manufacturer’s system warranty. |
| BBB rating & complaints | 8 | BBB grade and, more importantly, whether complaints were acknowledged and resolved. |
| Storm & insurance expertise | 6 | Documented hail, wind, and insurance-claim experience — the difference-maker in storm markets. |
| Scope, financing & response | 6 | Financing options, breadth of services, and how quickly they respond to homeowners. |
| Total | 100 | Converted to a badge tier and used to order each city ranking. |
Who even makes the list.
A roofer must clear these gates before we score them. Fail one and they’re excluded — or shown with no badge.
Valid license
An active contractor license where the state requires one — verified on the state board, not taken on faith.
Real reviews
At least one verifiable review from a real customer. No reviews we can’t stand behind.
Clean standing
No unresolved licensing or legal disciplinary action on record at the time we check.
What the badges mean.
The score maps to a public badge so you can read trust at a glance.
Top-tier certification, verified license and insurance, and strong recent reviews. Our editor’s pick tier.
Strong verified reviews and credentials — may not carry a top-tier manufacturer certification.
Passes every eligibility gate: license, insurance, and real reviews all confirmed. Our trust floor.
Rankings are earned, not bought.
Homeowners pay nothing. Roofers may pay us a referral fee when we match them with a homeowner through the get-matched form — but that never changes the editorial ranking order, which is set only by the 100-point rubric above. Any paid or partner placement is labeled “Sponsored” and kept separate from the earned ranking.
Our data comes from public, verifiable sources — state license boards, insurance records, manufacturer certification locators, the BBB, and public review platforms — and every ranking page is stamped with the date the data was last checked. If a fact about a company is out of date, claim the listing and we’ll verify and fix it.
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