HomeMatchup
28 sections · Pools

Pools, a summer you actually spend outside

It usually starts with a backyard you keep meaning to do something with. The hard part is not the work - it is that every pool company sounds equally sure of itself, and you get one guess. We check licence and insurance before we introduce anyone, and we record the date we checked.

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Pools in short

Pool work splits into three trades: builders who design and install, weekly service companies who handle chemistry and cleaning, and repair specialists who handle equipment, leaks, liners and resurfacing. Build costs run roughly $38,000-$100,000 for a standard inground pool per This Old House, routine service is part of $90-$270 a month in upkeep, and major repairs like resurfacing run $8,000-$10,000 per Thursday Pools.

In 2026 a standard 12-by-24-foot inground pool runs about $38,000 to $100,000 installed, or roughly $180 to $350 per square foot, according to This Old House. Vinyl liner pools sit at the low end, fiberglass in the middle, and concrete or gunite at the top. Site work, decking, fencing and electrical are usually quoted separately and can add tens of thousands more.

What we promise, and what we do not

How a pro gets in front of you

Most sites sell your number to whoever pays the most for it. We do not - your details reach only the pool companies matched to your job. We are building licence and insurance checks on top of that, and we will publish each one with the date it was performed rather than claim it in advance.

A few pros, never a list

Your details go to the small number of local companies matched to your job, and to nobody else. They are not sold on.

No paid placement

A company cannot buy a better position in a match or in our rankings. Where we rank, the method is published so you can re-score it yourself.

Check the licence yourself

Ask for the number and look it up on your state board’s public register. We are building this into the match; it is not running yet.

Ask the insurer, not the contractor

Get liability and workers’ compensation certificates sent to you by the insurance agency direct. A forwarded PDF proves nothing about today.

What we check, and what we do not check yet

No verified pools price ranges published yet.
We don’t publish a cost until we can show the data behind it. If you need a number today, the quote form gives you real prices from local companies.

Honest comparison

HomeMatchup vs. a lead site vs. doing it yourself

Three ways to get this work done. Here’s what each one actually gives you.

Getting pools work done - three routes compared
HomeMatchup Typical lead site DIY
How many companies call youA short, named shortlist you agreed toOften 4-5+ at once, sold to whoever buys the leadNone - the work is on you
Licence & insuranceSelf-reported today - we tell you how to check it and are building the check inUsually self-reported by the contractorYour own permits and liability
What it costs youFree - pros pay us, and only for a real matchFree, but your number is resoldMaterials plus your time
Price guidance before you talkPublished ranges with the data behind themRarely shown before you hand over detailsYou research it yourself
If it goes wrongA named company, and a record of who received your jobHard to trace which site sold the leadNo recourse

Describes how HomeMatchup operates and the common lead-generation model. Not a claim about any named competitor.

Homeowners

What people say after they’ve hired

Zero reviews. On purpose.

We’d rather show you nothing than show you someone else’s reviews.

Plenty of sites fill this space with reviews scraped from elsewhere, or written for them. We don’t. The first pools review on this page will come from a homeowner we matched, after their work was finished and paid for.

  • Only from homeowners we actually matched
  • Only after the job is complete
  • Published unedited, including the bad ones
  1. 1You get matchedA few checked pros, free
  2. 2Work gets doneCheck their licence and insurance first
  3. 3We ask youOnce, after completion
  4. 4It appears hereExactly as you wrote it
FAQ

Pools questions, answered

The questions homeowners ask us most about pools.

This Old House puts a standard 12-by-24-foot inground pool at about $38,000-$100,000 installed, or roughly $180-$350 per square foot - vinyl lowest ($130-$240/sq ft), fiberglass mid ($175-$330), concrete highest ($200-$350). Thursday Pools’ 2026 totals land near $35,000-$80,000 for vinyl and $50,000-$120,000+ for concrete. Site work, decking, fencing and electrical are often separate. See our pool cost guide.
No. Opendoor puts typical ROI at 40-60% of build cost - so a $60,000 pool often adds about $24,000-$36,000 in value, not $60,000. National lift is roughly 5-8%, rising to 10-15% or more in Sun Belt markets and flat to negative in cold climates. Build because you want to swim.
CPSC recommends the barrier top at least 48 inches above grade and notes some jurisdictions require 60 inches. Gates should open away from the pool and be self-closing and self-latching. CPSC’s booklet is guidance, not law - your local building code is binding. See pool safety.
Vinyl liner, generally. This Old House puts vinyl at $130-$240 per square foot installed. The catch is the liner: Thursday Pools puts replacement at $3,000-$7,500 every 5 to 15 years, and ten-year maintenance at $11,000-$17,000 per This Old House.
This Old House puts upkeep at about $90-$270 a month depending on pool type, before scheduled work like liner replacement or resurfacing. ENERGY STAR notes a certified variable-speed inground pump uses about 20% less energy than a standard pump and saves roughly $50 a year.
See all 1 pools question

The wrong pool hire costs more than the right one.

A pool is a build and a lifetime of running costs, quoted as one number. What is excluded from that number is where the surprises live. Getting matched takes about a minute, costs nothing, and you can walk away from every quote you receive.

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Who wrote and checked this

Written by

The HomeMatchup Content Team

Editorial
Reviewed by

Michael Thompson

Senior Home Improvement Reviewer · 20 years

Senior technical reviewer.

Team-written. Second-person reviewed. Sources dated. Report a correction.

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