HomeMatchup
Marcus Johnson, Senior Technical SEO Specialist at HomeMatchup
SEO

Marcus Johnson

Senior Technical SEO Specialist
10 years in the field

Crawling, indexing, schema and Core Web Vitals — the plumbing that decides whether good pages get seen.

Marcus handles the layer nobody sees and everybody feels: canonicalisation, crawl budget, sitemaps, redirects, structured data and the Core Web Vitals budget every template has to live inside. A site this size accumulates duplication and drift, and his job is catching it before search engines do.

He owns the structured data on the site, and applies one hard rule to it: schema describes what is on the page and nothing else. Marking up an author, a review, or a rating that a reader cannot also see is how sites end up with manual actions, and more importantly it is a lie told to a machine because the machine is easier to lie to.

He works closely with engineering on performance, on the reasoning that a page a homeowner abandons before it renders has answered nobody.

What this profile does not claim

Marcus is a real member of the HomeMatchup team and the role and experience above are accurate. You will notice what is missing: no licence numbers, no certifications, no former employers, no awards.

That is deliberate. We ask every contractor in our network to prove their credentials at the source before we will introduce them to you, and it would be indefensible to decorate our own profiles with claims you have no way to check. Where a team member holds a verifiable public credential, it will appear here with a way to look it up — and not before. Read the editorial standards, including the correction we published when this site failed that test.

About Marcus

Questions

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Yes — Marcus Johnson works at HomeMatchup as a Senior Technical SEO Specialist. We state that explicitly because this site once published an expert panel that was illustrative rather than real, and retracted it. Every profile on this site now describes a real member of the team, and claims nothing about them that we cannot stand behind.
Crawling, indexing, schema and Core Web Vitals — the plumbing that decides whether good pages get seen. In practice that means makes sure the person with the leaking roof at 11pm actually finds the page that answers them.
No. No contractor can pay for placement in a match, a mention in a guide, or a change to what a page says. The editorial team does not report to the commercial team, and guides that advise a homeowner to repair rather than replace — or to wait — are a normal output of that separation.

The job will still be there next month.

It will just cost more, and you will be choosing in a hurry — which is how most people end up with the contractor they regret. Getting matched takes about a minute and costs nothing.

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