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Full services directory How it worksFor prosAbout Get matched Call (866) 582-8523A softener removes hardness minerals by ion exchange and is covered by NSF/ANSI 44; a carbon filter improves taste, odor and chlorine under NSF/ANSI 42; reverse osmosis reduces total dissolved solids and many chemical contaminants under NSF/ANSI 58. They solve different problems and are frequently installed together. On price, whole-house RO is the most expensive option at $4,800–$8,000 installed while an under-sink point-of-use system covers drinking water for $170–$580.
Softener vs filtration. Not a choice, usually a sequence. Softening addresses scale; filtration addresses what you taste and smell. If your test shows both hardness and chlorine, the honest recommendation is both, and HomeGuide prices a combined carbon, mineral, sediment, UV and softener whole-house setup at $2,650–$5,400.
Salt-based vs salt-free. This is where marketing gets loosest. Salt-based ion exchange actually removes calcium and magnesium and is the technology NSF/ANSI 44 covers. "Salt-free conditioners" do not remove hardness minerals — they aim to change how the minerals behave so they scale less. HomeGuide prices salt-free units at $1,500–$4,500 installed, often more than a salt-based system at $1,200–$3,800. If a salt-free product is pitched as an equivalent softener, ask for the certified standard and claim. If there isn't one, walk.
Whole-house vs point-of-use. Whole-house protects plumbing, water heaters and appliances. Point-of-use protects the glass you drink from, much cheaper. If your only complaint is drinking water taste, a $170–$580 under-sink unit is the proportionate answer and a $5,000 whole-house package is not.
Reverse osmosis vs carbon. Carbon is fast, cheap and aesthetic-focused. RO is slower, produces some reject water, and reaches contaminants carbon cannot — NSF/ANSI 58 covers TDS and chemical reduction. Under-sink RO runs $300–$950 versus $180–$550 for a carbon-only under-sink unit. Rent vs buy: Fixr lists rental at $25–$50 per month; over ten years that is more than most purchases, so rent only as a short-term bridge.
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