HomeMatchup
Michael Carter, Operations Director at HomeMatchup
Leadership

Michael Carter

Operations Director
12+ years in the fieldReviews HomeMatchup guides before publication

Runs pro verification.

Michael owns the verification standard HomeMatchup is building - what a licence check, an insurance confirmation and a complaint-history check will have to produce before any of them is claimed on the site. His rule is that a check ships with the date it was performed attached, or it does not ship: a badge with no date is decoration.

His team pulls licence status and insurance certificates from the issuing authority rather than from the contractor, on the reasoning that a document a company hands you is a document a company chose to hand you. Complaint history is checked at source too.

He also handles the unglamorous half: what happens when a matched job goes wrong. HomeMatchup operates no guarantee programme, so his job is to help a homeowner escalate against the contractor's own insurance and warranty, and to decide whether that company keeps getting matched.

What this profile does not claim

Michael is a real member of the HomeMatchup team and the role and experience above are accurate. You will notice what is missing: no licence numbers, no certifications, no former employers, no awards.

That is deliberate. We ask every contractor in our network to prove their credentials at the source before we will introduce them to you, and it would be indefensible to decorate our own profiles with claims you have no way to check. Where a team member holds a verifiable public credential, it will appear here with a way to look it up - and not before. Read the editorial standards, including the correction we published when this site failed that test.

About Michael

Questions

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Yes - Michael Carter works at HomeMatchup as an Operations Director. We state that explicitly because this site once published an expert panel that was illustrative rather than real, and retracted it. Every profile on this site now describes a real member of the team, and claims nothing about them that we cannot stand behind.
Runs pro verification. In practice that means sets what we will and will not do to make a match - including the revenue we turn down.
No. No contractor can pay for placement in a match, a mention in a guide, or a change to what a page says. The editorial team does not report to the commercial team, and guides that advise a homeowner to repair rather than replace - or to wait - are a normal output of that separation.

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