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Full services directory How it worksFor prosAbout Get matched Call (866) 582-8523The three questions that matter most in 2026: a typical system averages about $2.60 per watt and roughly $31,135 for a 12 kW array before incentives (EnergySage); the 30% federal residential tax credit no longer applies to systems you buy; and your payback depends mostly on your electricity rate and your utility's export rules, not on the panels.
Solar sales is a high-pressure industry, and a lot of what homeowners are told is either out of date or shaded in the seller's favor. The answers below stick to what can be sourced. Where the answer is genuinely local — permits, HOA rules, net metering, state incentives — we tell you where to look rather than guessing.
If you only do one thing before your first sales appointment, read the US Department of Energy's homeowner guidance. It is free, neutral, and will make you a much harder person to oversell.
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