Free roofing tool

Roofing lead ROI calculator

See the profit and ROI behind every roofing lead you buy.

For roofing pros: enter your cost per lead, close rate, average job value, and margin to see the profit each lead returns — and your true cost per booked job.

Cost per lead ($) Close rate (%) Share of leads you turn into signed jobs. Average job value ($) Gross margin (%)

Profit per lead

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Averages in, averages out — track your real close rate and job value to sharpen it.

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What a lead is really worth

A lead’s value is close rate × average job × margin. Subtract your cost per lead to get profit per lead, and divide cost per lead by your close rate to get your true cost per booked job. Exclusive leads usually close far better than shared ones — a higher price per lead can still win on ROI. See how HomeMatchup’s exclusive leads work.

Cost ranges reflect 2026 U.S. installed prices (BLS producer/labor data, Remodeling Cost vs. Value, and manufacturer pricing). Your real price depends on your roof, region, and pro — see the full cost guide.

FAQ

Cost Per Lead & Lead ROI Calculator questions

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How do I calculate ROI on roofing leads?

Multiply close rate × average job value × gross margin to get value per lead, subtract the cost per lead for profit per lead, then divide by cost per lead for ROI. This tool does it instantly.

What’s a good cost per lead for roofing?

It depends entirely on close rate and job value — a $150 exclusive lead that closes 1-in-4 can beat a $30 shared lead that closes 1-in-20. Judge leads by cost per booked job, not sticker price.

Why do exclusive leads cost more?

They’re sent to you alone, not resold to a crowd, so you’re not racing five other roofers. Higher close rates usually make the higher price per lead pay off. See how it works.

How do I improve lead ROI?

Raise your close rate (fast follow-up, better sales process), raise average job value (upsell, financing), and protect margin. Small gains in close rate move ROI the most.

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